Our History

With only $500 in gold chain and a small shop off of King George highway, Donna enthusiastically opened up the Gold Room Jewellers in 1978. With her charming personality and passion for beautiful jewellery, she found early success and quickly cultivated a loyal customer base. Through her dedication to delivering unique, beautiful jewellery at the highest quality, customers took a liking to not only Donna's jewellery but her personality as well. 


Through her leadership Donna has set a precedence for always putting the customer first and going to extensive measures to satisfy customer needs. 


Since the initial opening, the Gold Room has grown to over hundreds of pieces of jewellery and ownership has been passed on to Donna's son Doug. Today Doug continues to run the family business utilizing his in depth knowledge about the jewellery industry and devotion to delivering exactly what the customer wants. A true businessman, over the years he has catapulted the business further ahead and has accumulated multiple awards as the best jewellery store in Surrey. Following in the foot steps of her grandmother and father, expect to see Emma making her way in to the jewellery industry, bringing fresh new ideas and creative marketing savvy to the Gold Room. We are proud to be a three generation family run business. 



Recognition and Community Involvement 

We are proud to be voted the #1 Jeweller for eleven straight years by Surrey Now. We attribute this success to our loyal customers and wide selection of high quality products. We are also favoured by a number of different insurance companies in the Greater Vancouver area due to our experience and fair pricing. Additionally, we are proud to have supported several events and organizations in the community listed here.

Mission Statement 

Our mission is to provide the customer with an exceptional shopping experience by providing them with a wide selection of high quality products and outstanding customer service. Here at the Gold Room, we value our customers and are enthusiastic in building personal relationships with each individual to better respond to their requests. Specializing in custom design, we strive to satisfy customer needs by bringing their creative ideas to life through crafting their perfect custom design piece.  

Vision Statement

We aspire to be the number one Jewellers in the lower mainland and establish our brand amongst local communities. We strive to achieve this through developing long-lasting personal relationships with our customers and implementing continuous improvement in all aspects of our business, including added responsiveness to changing consumer trends. Our vision is to provide a unique experience, encouraging customers to explore their creative side and take part in the design process of their dream custom jewellery piece.


Here at the Gold Room we have a passion for creating unique, one of a kind custom pieces that cater to the exact need of each individual customer. Our design team and goldsmiths are here to work with you to bring the jewellery piece of your dreams to life! The customer is always our number one focus and we are committed to making your experience with us a memorable one. 


We are also proud to be a part of the Canadian jewellers buying group. With over 100 independent jewellers as members, our combined buying power allows us to match large chains and bring you the best prices. 


Celebrating over 40 years in business!
1978 - 2021


Tel: 604-590-5199


Regular Hours

Monday - Friday: 10:00am - 5:30pm

Saturday: 10:00am - 5:00pm

Sunday: closed

During the month of December we are open Sundays until Christmas


The Gold Room Jewellers • 12014 - 72 Avenue, Surrey, BC V3W 2L9 

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© 2018 by ​Emma Davey

Photos courtesy of Andrea Ball Photography